“MAKE YOUR STATEMENT”
The term “statement” is one of the most oft-heard (and maybe slightly overused) word in fashion, whether it’s via an email subject line that promises “10 Statement Necklaces to Fall in Love with Right Now” or coming out of your own mouth when talking to a friend about what to wear tomorrow night. “Statement piece” is a buzzword for sure, but what does “making a statement” in fashion actually mean? Is making a statement in fashion important? Yes, no matter what industry you work in and whether you care about clothes or not.
Clothes are a form of self-expression, and how we dress impacts how we feel about ourselves. So if wearing something bold makes you feel better, then voila, proof that making a statement isn’t a shallow “look at me, look at me” concept. Whether you want to stand out in a crowd or if you want to wear something that will put you in a good mood, our Spring/Summer 2017 collection will help you “make your statement”.
There’s only one rule this season – wear colour.
From sexy burgundy to sophisticated grey and eye-catching teal, you can pair our SS17 favourites with just about anything your heart desires; jeans, shorts or skirt.
Solid hues, light or dark, will serve you well and black is slimming, but a pop of colour creates interest and can be used to highlight your best assets. For maximum impact, go monochromatic to create a slim line; or wear simple, contrasting shades to create a silhouette and give shape to your figure.
This season the bow has supplanted any delusion that it belongs exclusively in the Thatcher era or upon the twee heads of mawkish Disney characters. It’s no longer just an emblem for girlish style, instead having been revived in all manner of shapes, sizes and varieties to become the new ‘it’ embellishment for Spring/Summer.
In sync with the industry’s recent preoccupation with feminity – think dreamy ruffles and a spate of Victoria inspired collections – this season beautiful bows combined the ethereal with the flamboyant.